It's Friday so in a slightly more light hearted spirit I thought I'd link to a less serious post.  I for one have written about and certainly talked about the persona Mort.  Mort for those not up to speed is a Microsoft 'persona'.  Microsoft created these persona's to help them focus on the type of person that used a given product.  Paul Vick has a fun little post describing (with pictures) three of the main developer persona's and suggesting that it's time for Mort to retire. http://www.panopticoncentral.net/archive/2007/11/14/22589.aspx 

My personal opinion is that Mort took a bath and learned C# a long time ago, he's got a big velvet Elvis hanging in his trailer.  (I'm saying this in the context of Paul's post) Thus from the standpoint of VB retiring Mort only makes sense, and I find the Ben persona much more appropriate